Although, in 1930s, Japanese manufacturers still lacked adequate technology and expertise to build automobiles, a few pioneers emerged, including Yoshisuke Ayukawa of Nissan and Kiichiro Toyoda of Toyota.
Aug 22, 2016
HILUX HISTORY & MODEL LINEUP
HISTORY OF TOYOTA HILUX
HILUX Brand was introduced to the Market by Toyota Motor Corporation in ‘1968’ with a history of over 45 years. The name Hilux, a combination of the words “high” and luxury”
INTRODUCTION OF THE NEW HILUX PICKUP IN 2015
Acccording to Mr. Hiroki Nakajima Hilux Executive Chief Engineering – He says “New Hilux is tougher than we can imagine and refine toughness and more comfort. His motto was “Seeing is believing” so he made it a point of visiting to 110 countries to firsthand from real users and to witness by himself. Before designing of the New Hilux which was launched in ‘2015’ TMC have given more though and importance on values like comfort, durability and compelling design and given more consideration towards safety, affordability and running cost.
TNGA PLATFORM (TOYOTA NEW GLOBAL ARCHITECTURE)
The next Prius is the first vehicle to use the Toyota New Global Architecture (TNGA) modular platform, which provides a lower center of gravity and increased structural rigidity. These features, along with other improvements allow for gains in ride-and-handling, agility and aerodynamics. The improved aerodynamics contribute to an all-new exterior design, which includes a roomier interior.
GLOBAL SALES OF PRIUS
- World wide cumulative sales of the prius of the past the 1 million mark in may 2008. Exceeded 2 million units in September 2010.
- Reached 3 million milestone in June 2013.
- As of July 2015 global sales of the prius family totaled 5.264 million units representing.
- 65.4% of the 8.048 million hybrids delivered by Toyota Motor Corporation.
HISTORY OF TOYOTA PRIUS
Prius is a Latin word meaning "first", "original", or "superior". According to Toyota, the name was chosen because the Prius was launched before environmental awareness became a mainstream social issue.
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